If you are involved in internet marketing, you are probably aware of what SEO can do for your company. If you don’t know it, you are welcome to check out our informative page on SEO. You can discover why National SEO is good for your business, how it can help you and how we, at Search Engine Optimist can help you achieve your online marketing goals. To learn more about search marketing strategies for franchises and ecommerce sites, vist Tom online.
There are many similarities between National SEO and Local SEO. Nonetheless, the difference is that National SEO doesn’t put so much emphasis on specific locations, towns or geographic areas. It rather aims at helping you rank for broad keywords. This makes National SEO extremely competitive, as you have to fight against competitors from all over the country. This is why National SEO is more expensive and it requires more time than Local SEO. These being said, it’s worth mentioning that National SEO is very good for your business, as it helps you extend your reach and build a strong online presence at global level. By expanding your customer base, you are going to enjoy a positive ROI.
The Internet has brought the world closer together. Faster transportation and modern technology make it possible to target customers from all over the world, without having to fear tremendous logistic challenges. Every e-commerce business can target clients from multiple countries or continents for that matter. All e-commerce businesses that aim to expand their customer base should consider National SEO. As about 93% of all internet users start their virtual journey with a search, it is vital for companies who want more online sales to be there, where their potential clients are. This is why they need to have good rankings in the SERPs for those commercial keywords that could bring them the most bang for the buck.
Modern businesses have to adjust to the online environment in order to gain visibility and improve their brand awareness. While traditional advertising isn’t completely obsolete, it has started to lose effectiveness. Besides, it is more expensive than online advertising, so there’s no wonder small and medium businesses prefer to build and strengthen their online image rather than spending huge amounts of money on TV and print ads. SEO is a long term endeavor that can differentiate winners from losers. However, you have to be aware you need patience and a steady investment, if you want to reach the top of the SERPs for those competitive keywords that bring the best ROI to those who manage to rank for them. It’s almost impossible for a company to survive in today’s environment without investing in their online presence.
As SEO relies a lot on link building, you need to make sure you handle this activity properly. Building links requires a lot of creativity, as buying them is forbidden. Besides, website owners aren’t so willing to link to other websites, so you have to find an innovative way of determining them to give you a link or two. We can help you with your link building campaigns. We can also track your sales back to the source, so that you can determine which are the most successful marketing activities in your portfolio. This is going to help you decide where to invest the most part of your online marketing budgets, in order to obtain the best possible ROI.
We can also provide you a thorough SWOT analysis for your company. We assess your position on the market and give you a list of your Strengths, Weaknesses, Opportunities and Threats. Based on the SWOT analysis, you can decide upon the steps you need to take in order to dominate your market. We are also going to provide you detailed reports on your keywords ranking, traffic and recommended actions to improve your stats.
Once we develop your rough marketing strategy, we direct our efforts towards building healthy inbound links to your website and towards optimizing your content.
We are proud to provide fair prices for all our services, so contact Search Engine Optimist today to see what we can do for you.